Graphic design
BRANDING DESIGN
After years of collaborating with the C+S design team, I was invited to help update the logo for a new quarterly collection concept, Around The World. This rebrand also involved creating coordinating content for social media, email newsletters, and promotional materials, resulting in a significant boost in brand awareness.
LAYOUT DESIGN
One of the most significant projects I developed for C+S and RJR Fabrics was the Big Book catalogs. This comprehensive catalog featured over 50 pages of collection graphics and marketing information for the latest fabric collections, along with details on C+S Sulky Threads, sewing notions, and inspiration.
WEBSITE DESIGN
As the lead of the marketing design team, I was responsible for creating and managing collection graphics and information to both C+S and RJR’s websites every season. In addition to images of fabric swatches, I ensured that all collection banners, project mock-ups, and coordinating basics were included, providing a cohesive and visually appealing presentation.
SOCIAL MEDIA DESIGN
While at Cotton+Steel and RJR Fabrics, I managed social media for both brands, creating branded content for their official Instagram accounts. I developed social media kits for each fabric collection, which included collection slideshows, promotional fabric photos, and detailed imagery of finished projects.
NEWSLETTER DESIGN
Each new collection required an announcement newsletter introducing the featured artists and their designs. Every newsletter included a header image, fabric swatches, pre-cuts, and project mock-ups for inspiration.
PACKAGE DESIGN
Each fabric collection required tailored packaging and label designs for various pre-cut fabric bundles, including 2.5” jelly roll strips, 5” x 5” charm packs, 10” x 10” layer cakes, and fat quarter bundles. The labels prominently featured the collection logo, along with essential details such as the collection name, designer, and fabric quantity.